Influence is subtle yet powerful and this quote by TemitOpe Ibrahim does make us understand the potential of it: “Influence is when you are not the one talking and yet your words fill the room; when you are absent and yet your presence is felt everywhere.” Well, business does not work on strategies alone, in fact, business runs on the science of marketing and advertising too. Today, the face of marketing has made the world more open to opportunities, however, the latest concept that business runs on is influencer marketing as the archaic methods of marketing are not delivering what they used to deliver earlier in terms of audience attraction and profit maximization. Also, we live in an era where people have more faith on self-help gurus, experts, and buyers who provide genuine feedback that is why people now value advice from third parties and influencers whether micro or macro depending on the dynamism of the business. Various studies have shown that many business houses, whethe...
Artificial intelligence has boosted several features in marketing today. A number of techniques related to AI , especially machine learning have improvised the overall experience of potential customers. It has also provided them specific support events in real-time. It is the fundamental job of marketing professionals to reach out to the maximum people and cultivate healthy relationships with customers. This is the major reason for which they need the most advanced and attractive approach. The most powerful tool they have in today’s marketing world is AI, as it will help them to create the most anticipated platform by reflecting major trends over it. How actually marketing and AI have evolved? Before we dive deeper into the trends and strategies it is essential to have a look upon AI. “Artificial intelligence or AI is the intelligence technology which is actually imitating human psychology intelligence with the help of its algorithms”. Artificial intelligence actually shif...